Cook book

The biggest blunder you can make when publishing your book

A compelling title for your book, sales letter, or article can be the single most important factor in your product’s success.

Here’s why..

A headline I used in my first press release worked so well that I still use it 12 years later.

Not only will a great headline grab attention, but a good advertisement can save you thousands of dollars in marketing expenses.

Here’s how I did it…

I first studied advertising. I learned a lot from a guy named Paul Hartunian. He probably has the best course on advertising.

Ted Nicholas was also one of my big influences. He was the space publicity guy for a long time. This is where I learned the majority of my ad space tricks.

So, I tried advertising with this crazy idea – a science fiction cookbook. Then I wrote a press release.

I followed Paul Hartunian’s format and sent out this press release.

I was just inundated!

This was before email, so I mailed it. I sent it to radio stations, to newspapers.

I always use it. Every year I send these things. I’ve been doing it for 12 years.

The title of my press release is: Children Eat Their Own Face; The moms laugh out loud.

There is a recipe in the book called the Eat Your Face Gelatin Mold. You can make an exact clone of your face in gelatin and serve it for the salad dish. It’s your Halloween party.

I sent out about 100 on that first press release. The phone started ringing! It started ringing at five in the morning.

Simply send your press release first, then when an editor or DJ calls you offer to send them your biography sheet and your Q&A sheet.

They think you are very professional and have done this before and you are not. You always have blurry eyes in your pajamas.

I started getting calls, especially from those morning zoo shows on FM stations. They just thought it was hilarious. They let me talk about my products for five or ten minutes.

Give my 800 number and my website address, hang up the phone and go check and I received orders immediately.

One good thing about advertising is that it creates a lot of that marketing…word of mouth, which is the best kind you can get.

A big plus to all of this is that it’s free. You don’t have to pay a penny. Of course, you want to keep advertising to get that punch, especially if you’re going to be on a radio show in Denver.

So you buy a small ad in the Denver Post or something so a lot of people see it and say Hey, I heard that guy on the radio!

This is how it worked for me.

They were calling and saying, “Hey, aren’t you the guy with those cakes exploding, or whatever? They called because they heard about me, and they heard about me because of my advertising.

Remember: if you self-publish a book, maximize your investment by seeking publicity.

Write a press release with a catchy headline and send out as many as you can.

If you land on a nationally broadcast radio show, your book may become an overnight hit as the show airs across the country!

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